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Marketing Resources and Strategies for Link Building

Link building previously looked more at quantity than quality. However, today, link building is a whole new ballgame. You need to be aware that link-building strategies aren’t instantaneous. You have to go slowly if you want to succeed.

You rank at the top of search engine results based on the pages where you build links, specifically their quality and authority. Blogging plays an important part in this. Your indexed pages will increase by 434 percent when you blog regularly, and your inbound links will increase by 97 percent.

Although blogging is one way to build links, many other proven methods can increase your ranking.

There are 13 fool-proof strategies for building links that you can use today in this blog post. This is especially helpful if you’re a busy marketer who has a lot on your plate, and you want to keep your search engine rankings in check.

What Is the Importance of Link Building?

SEO (search engine optimization) relies on link building. Rankings are based on this factor, meaning who gets the first page of the search results.

Other search engines like Bing, Yahoo, and Google evaluate how many links point to your website (and the quality of those links) when deciding how to rank your website.

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Your blog posts and sales pages will rank higher on search result pages if you receive links from high-quality, trusted, and authoritative sites.

Additionally, links to your website can increase traffic to and trust in your site. Users generally trust sites that appear to know what they are talking about, so it makes sense that they will trust you.

Marketers’ Guide to Link Building

Is it possible to acquire high-quality links to your website from other websites? It is if you follow my link-building techniques.

Here is how I built Neil Patel Digital and became an authority in the digital marketing space using these strategies over the last ten years.

Explore different strategies and choose the one that works the best for your business.

Guest blogging in a strategic way

Guest blogging solely for links is an old way of doing things. Articles should not be posted on websites that don’t have any authority and are unrelated to your niche just to get backlinks.

A guest blogging style like that won’t work. There are search engines that can tell that you’re not guest posting to add value.

Authenticity and strategy are required when guest blogging for success. Your content should be unique (for instance, a case study) and the other website should be relevant, authoritative, and attract your market.

Increasing rankings, traffic, and lead quality can be your reward when you guest blog selectively.

Produce infographics and disseminate them

Today, infographics are still effective in link building and can contribute greatly to your success.

Your blog will receive organic traffic and you will rapidly earn quality links if you make use of infographics. 

178 percent more links were earned by articles that included infographics. It is therefore important to take link-building tactics like infographics seriously. 

Join social networks and become active

Link building and guest posting on social media networks have revolutionized marketing. In the absence of social media, you are putting your brand at risk.

Update your posts, add images, and participate in discussions. It makes it easier for your fans to find what they want to see by sharing what you want to see on social media.

Even if you have little experience with social media, you can increase engagement by becoming active on it. Thus, more people are exposed to your site, and your best posts are shared with their target audiences. Eventually, your link profile will improve, and you will become more visible online.

Link to trusted resources

Resources from trusted sites should be used as links. Creating a resource is like creating a guide for your intended audience.

It might help you to tap into the helpful resources on blogs and link-lifting websites such as Forbes, Entrepreneur, Huffington Post, Jeff Bullas, Social Media Examiner, and Copyblogger when you are creating your own.

By compiling a list of blogs in your industry, a leading site in your niche can make it easier for their visitors to find what they’re looking for.

A marketing team can benefit from resources such as these. Email outreach can be used after the article is written. Make sure that you sent an email to everyone whose blog is included in your list.

In an article I linked to a few bloggers, I sent emails to 30 of them. In the first ten days after the link, 12 people linked to my resource page, and I got a lot of social shares.

It is usually more effective to send an outreach email via email than an email with a broken link or link request since you have already linked to them.

The broken link

 strategy is a good option when you do not have time to write a blog post or get a guest post.

You’re a busy marketer, so I understand that writing content is hard. It’s because of this factor that many B2C content marketers have trouble creating engaging content.

What is the process of building broken links?

You can build links to your website by replacing dead links on blogs with links to similar content on yours.

Easily replace a dead link from my Neil Patel blog with another relevant resource if it proves to be dead. It’s both a powerful link from a highly regarded page that belongs to you.

Branding Yourself

Link building is one of the best ways to grow your brand. In the beginning, your brand is simply a concept; it then becomes an external manifestation.

The link lifting strategy that works is to recognize the growth of your brand will naturally lead to people linking to you. Why do I say that? Let’s take a moment to think.

The definition of a natural link likely varies from the marketing world to the marketing world. But, we know for sure that it is both (1) earned editorially and (2) organically placed within the context.

Sponsorships and payments aren’t involved. Pro bloggers need to target natural links since they give credit where it’s due.

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